Unlike most marquee properties for which broadcasters charge a premium for a 10-second ad spot, Star Plus chose to go with its usual 10-second rate of Rs 2 lakh to 2.5 lakh for Mahabharat. 2 player in the Hindi General Entertainment genre is a distant No.Ģ with 479,902 TVTs (47.9 million viewers). 'Our aim was to reach out to the youth through Mahabharat and with online receiving good traction, we have succeeded in our attempt.' The Mahabharat ratings have taken Star Plus overall viewership numbers to 534569 TVTs (53.4 million viewers), while Colors, the No. On the sidelines of the on Tuesday (September 24), CEO Uday Shankar had mentioned that the show had received good response on online platforms as well.
The company bet heavily on Mahabharat and is known to have spent close to Rs 20 crore on its marketing alone.
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A Star India spokesperson claimed Mahabharat has garnered the highest TV ratings among all TV shows of the last three years. The show has garnered a weekly rating of 6356 TVTs (6.3 million viewers). The show garnered an opening viewership of 8445 TVTs (television viewership in thousands), which means that around 8.4 million people watched it on September 6, the day it debuted. The initial viewership numbers for on Star Plus, have been extremely encouraging. Star India CEO Uday Shankar and his team have reasons to cheer. Mahabharat - Pratishodh Ki Mahaghatha (Star Plus Complete TV. Find great deals on eBay for Mahabharat DVD in DVDs and Movies for DVD and Blu-ray Disc Players.
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